Tuesday, April 19, 2011

The Miele Guide 2011 - Public Voting Opens & Why you should vote

The Miele Guide - Vote Now
Click me!
If you're an Asian foodie, you've no doubt heard of The Miele Guide. And if you're like me, you'd think that this guide, launched back in 2008, isn't quite as representative as it should be, with Singapore's Iggy's and Hong Kong's L'Atelier de Robuchon alternating between top 2 since the guide's inception (remember, that means top 2 in the whole of Asia).

So, a day or two after the whole World's 50 Best thang, you're thinking, "another day, another award". Yes, and no. The difference is, you get to vote for this one. You also get to add to the list of restaurants if the "panel" hasn't included them already. I don't know the stats but I think it's been heavy with votes from un certain démographique*, y'know, plus, I think native votes from Hong Kong have been wildly under-represented. It's time we tipped the scales and ruffled this guide's feathers a little.

There is a selfish ulterior motive though (not so ulterior now that I'm telling you I suppose?). Supposedly they will 'reward' the blog with the most click-throughs some interviews the winning chefs, and there's a gala dinner involved too (where the chefs are supposed to cook for you - but I thought they'd get to take a rest and receive their awards all dolled up and stuff?).

I've done a fair number of chefs' interviews, but they've all been for 'serious' publications and never this blog (where I can - and have - gone crazy and said stuff no editor would ever want to publish). I would love to ask the chefs some really ludicrous questions (ok, the kind PR peeps are probably not going to let me win now... not that I was going to anyway...)

To vote, click the Miele pic in this post, or the banner on the right hand side. Voting closes 16 May [edit] 30 June 2011.

Look, I'm not going to win this click-thru thing, but I'd like to think that we can shake things up, and your 10 votes might just do that.

P.S. Suggestions for ludicrous questions very welcome. If I don't get the chance this time, I might wrangle a few out of someone/somewhere later ;)

P.P.S. Do you find it disturbing that I'm doing this? It's not like Miele's paying me or anything (just to be clear...) 

* The Miele Guide is published by Ate Media, and one of its founders is Aun Koh, aka the blogger Chubby Hubby, and we all know how much they love Iggy's, and Singapore in general... 


  1. Didn't realise who owns Miele Guide at all. Not that it matters in the end, we trust that they're be impartial in the end and we Hong Kongers can do our bit anyway : )

  2. Yes I'm not (as) suspicious of the voting process itself, it's more that they're SG based and obviously there will be more buzz in SG, so I feel we need to spread the word and make the voting demographic more representative of Asia, and not just the SG perspective of Asia. On my FB page some have commented on the language (English) being a barrier. I agree, but we'll do what we can with what's we've got now, hey? :D