Soft Aroma in Causeway Bay, one of the very few 'real coffee' places in this unfortunate town, has shuttered. It's a couple of doors away from the new and unremarkable Brunch Club - why has BC even survived? What is wrong with Hong Kongers?
The rent spike is definitely an issue for many businesses in Hong Kong, but I can't help but think that this marks the beginning of more coffee closures. When will Hong Kong wake up to the smell of freshly pulled espresso and stop spending their hard-earned cash on freaking Starfucks and Pussific Coffee?
I swear I'm losing faith in this city. Fast.